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Meta Advertising Setup
Structuring campaigns to reach government decision-makers effectively
Darren Brealey's Meta Advertising Setup SOP provides a comprehensive three-level framework for Facebook and Instagram campaigns targeting government and corporate decision-makers. It covers campaign objectives, audience targeting, budget allocation, creative development, and optimization protocols. The guide demonstrates a $600, 20-day campaign structure with detailed specifications for placements, ad formats, tracking, and performance metrics to generate qualified leads.
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